International e-commerce grows, so too does the need to move cross-border shipments cost-effectively. Thousands of families send rakhi to New Zealand every year, transforming a private ritual into a commercial shipping issue that stresses supply chains, technologies, and delivery services https://www.zupyak.com/p/4560984/t/optimizing-cross-border-e-commerce-what-rakhi-shipments-to-new-zealand-reveal-about-logistics-innovation