In today’s digital landscape, the traditional business-to-customer (B2C) model is being challenged by an innovative and increasingly popular approach: the customer to business (C2B) model. Unlike the conventional flow of value, where businesses create products and customers purchase them, the C2B model flips the script—customers now offer value to businesses, and companies respond to ... https://getidealist.com/story21467277/the-rise-of-customer-to-business-c2b-models-in-the-digital-economy