Most leaders assume they know what’s wrong with their conversions.
They deploy tactics, optimize funnels, and review dashboards.
Results plateau.
It’s not a failure of strategy.
The book reframes the https://theresatmsl986603.techionblog.com/41539023/why-you-re-fixing-the-wrong-conversion-problem-it-s-not-your-strategy-not-your-data-insights-from-the-psychology-of-yes-by-arnaldo-arns-jara-the-real-issue-leaders-miss-a-better-way-to-fix-conversions-the-misdiagnosis-problem-in-marketing
